Raphel, an author of seven books and an international speaker, does not disappoint with his latest: SELLING RULES: 52 WAYS YOU CAN ACHIEVE SALES SUCCESS. They make sense and more importantly, they work!

Raphel has applied his half a century of experience into this compilation. Each rule takes up just 1 or 2 pages, but you'll have something to think about for the rest of the week. I also loved the accompanying illustrations.

There were many memorable ideas; among them: 3. Smile. . . . Feargal Quinn's Hiring Rule: The owner of Ireland's well-known supermarket chain told me how he makes a decision whether or not to hire someone during the job interview.

"I count the number of times they smile. If it's enough they're hired."

17. Always think about "you." . . . Max Hart of the clothing firm,Hart, Schaffner & Marx disliked long copy in ads. He kept telling his ad agency to cut words out of their copy.

One time a copywriter approached Hart with an ad describing in detail the quality of wool used in the firm's clothing.

Again, Hart said there were too many words.

Frustrated, the copywriter said, "Mr. Hart, if I show you a headline that would make you want to read every word in the ad, no matter how many words I used, will you run this ad as is?"

Hart agreed. The copywriter soon back with a new headline. Hart ran it and said, "Run the ad!"

The headline: "This Ad is All About Max Hart."

31. Offer "Added Value." . . . When a family came to Charlie Zaberer's restaurant outside Atlantic City, the waitress would learn the name of the young child with his parents. At the end of the meal she would say to the child, "Mr. Zaberer told me he was watching you during your dinner and was so impressed with how polite you are that he wants you to have a gift certificate for a free meal when you come back next time."

Guess who would demand to come back to Zaberer's for his free meal . . . and would bring his parents along as paying customers.

The book is a bargain at whatever price you can get it at!

THIS BOOK IS FULL OF SOMETHING YOU HAVE TO KNOW IF YOU ARE NOT A SALESMAN. IT IS VERY GOOD FOR BEGINER, AND PROFFESSIONAL TO REFRISH THEIR RULES. THE BOOK IS VERY CLEAR AND VERY SHOT, YOU CAN READ IT IN TWO HRS, BUT YOU WILL GOT ALOT OF THINGS. I HIGHLY RECOMMENDED THIS BOOK TO ANY NEW SALESMAN LOOKING FOR A BOOK TO START. SAYED OMAR- EGYPT- AUC

Murray Bovin's straightforward style of writing makes thiscomplex craft, if not easy to understand (let's face it, nodummy can learn metal smithing in the first place) at least well organized and readable. He takes us through an overview of tools and simple processes then on to forming techniques, plate and tray construction, box construction, spoons, picture frames, spouts (ssp is a short chapter), decorative processes and silversmithing and art metal projects. This is the first book to buy if you want to start smithing but don't live next door to Paul Revere.

Murray Bovin's straightforward style of writing makes thiscomplex craft, if not easy to understand (let's face it, nodummy can learn metal smithing in the first place) at least well organized and readable. He takes us through an overview of tools and simple processes then on to forming techniques, plate and tray construction, box construction, spoons, picture frames, spouts (ssp is a short chapter), decorative processes and silversmithing and art metal projects. This is the first book to buy if you want to start smithing but don't live next door to Paul Revere.

Only Georges Bataille's Death and Sensuality is comparable to the depth and profundity of Davis's elucidation of the darker tensions, meaning and power in sexuality. His division of the three attitudes taken toward sexual energy--Gnostic, Jehovanist and Naturalist--should be common knowledge, everyday language. I've gathered many books on this subject, but have never been instructed to the extent Davis has taught me. And in such "light" prose--perhaps even too light if I'm to press for any objection to this excellent work. A shame that it isn't in print.

This is the most profound book, both philosophically and psychologically, that I have yet seen on the subject of human sexuality. Mr. Davis explores the division between "everyday reality" and "erotic reality" in our experience. He then analyzes the three primary approaches that we take toward this. In a nutshell: The "Naturalist" minimizes this cleavage, sees sexuality as simply a harmless release of tensions. The "Jehovanist" sees sexuality as a dangerous building up of tensions, as a threat to the social or cosmic order or "everyday reality", which must be suppressed or restricted as much as possible. The "Gnostic" also sees sexuality as a dangerous building up of tensions -- and revels in the danger, seeing "everyday reality" as essentially false and "erotic reality" as the essentially true, as "nobly evil". Mr. Davis explores the many ramifications of these three fundamental ways of looking at the sexual experience, and the complex relations between these. I strongly recommend this book to anyone interested in this complex and controversial subject and what it means to us.

One common thread in all my artistic endeavors has been the idea of transformation. I feel it is a wonderful magic to see something transformed from plain,possibly ugly, into something giving a sense of the beauty of design and color. This author, Lyn Le Grice,a trained designer with highly refined drawing skills, has become an authority in the field of stenciling and its use in interior design. She tells how early in her career she hit on this simple technique of using auto spray paint sprayed through linseed oil soaked manila card stencils to achieve beautiful rooms. In this book, she takes this ramshackle old house in Cornwall, and stencilling walls,floors, furniture, and fabrics, she transforms the place into the most delightful palace. She shows pictures of the Befores and the Afters are astonishing. It seems difficult to believe that just simple stencilling could achieve such a change. The photography of the house is top notch and the book is beautifully printed. It is a delight for decor aficionados like myself to leaf through the book and dream about what we too might do to transform our own rooms.

A true artist and teacher, Le grice inspires and instructs in this supurbly illustrated work. Her original stencils, from simple motifs to full scale murals, and her unusual spray paint method transform a home into a work of art.

This book is a wonderful read. I learned a lot about his career. And it opened up a whole new life to me. For all 20 years of my life so far, I have seen Granddad as only a grandfather, but reading this showed me what his life was like before we grandkids came along. He has done so much more than I could ever have imagined before.
Its an inspirational book from start to finish.

Great doctoring involves a high level of technical skill combined with an ability to treat the patient as a whole, body and mind. Joe Murray's relationships with his patients makes this book a must read for anyone involved with the medical profession, as a doctor or a patient.

I could not put this down. It is a funny, warm, and insightful jam session on the subjects of literature, jazz, and American culture. This is a must have for any student of those subjects. It's also gives fascinating background into the lives and intellectual development of these literary giants.

This is an excellent book. Fans of Ellison and Murray will appreciate the intimate look at the lives of these writers that can be gained from reading the letters published in this work. Moreover, the call and response nature of the letters beautifully mimic that which can be heard in some of the classic jazz and gospel songs of America. You'll have a hard time putting this one down...

G. E. Patrick Murray's latest historical effort is the best small volume of the war in Europe that I have seen. It is a concise reconstruction beginning with D-Day and ending with the Nazi surrender in early May, 1945. The writing, the photo selection and the situation maps are outstanding. The maps are the best I have seen in any history of WW II. If you are a military history buff or know someone who is, the addition of this book is a must.

I look at this review from a differnt perspective from most. Having been a student of Dr. Murray I have see the way that he lectures and is able to get his point across. This book shows the Western Front form the eye of the camera and has a very well writen timeline to go along with it. Unlike most books this one does not stop at the Battle of the Bulge and skip to the surrender of the Nazi leaders. He show the battles that occured all the up to the meeting of the Russians and the Anglo-American forces. This book also includes a very extensive index that makes searching for facts easy. As a student it is nice to see the highlights of the lectures put into print for everyone else. Well done. (Beefcake)

I have finally learned how to sing! if anyone is serious about learning to sing, they MUST get this book.The content of this book contains SUCH valuable information, information that is crucial to know if you want to be a singer. The Cd's have transformed my voice. At first it felt like my vocal chords were getting a good work out, now they feel strong. I can feel them stretch, I use her Cd's everyday to make my voice stronger and to maintain my newly developed singing capabilities! I was seriously considering giving up singing, then I bought her book and finally learned HOW to sing. It did not take a long time and it was easy and fun.Dena is so knowledgable and has such a passion for the voice, she is also such a wonderful person.
Thank you Dena Murray, You were a God Sent.

I've used many vocal method books, some with tapes or CDs, over the last few years - Jeffrey Allen, Seth Riggs, even the classic Marafioti, etc., - and this one is the best. The explanations are clear and helpful, giving you simple objectives to concentrate on while singing along with the exercises on the CD. The section on breathing is revolutionary. It is different from the other methods and seems to result in better pitch control.

The exercises on the CDs are very intense and get your cords warmed up & stretched out quickly. I recommend this book for anyone who's serious about learning to sing.

"Where's Murray Ross" is one of the first books I've read in years that made me laugh out loud. Mick Zatarain has an angle on all of us and cuts through the crap of life and business. This is a must read for anyone needing to look at themselves and realize we are all not perfect.

Absolutly hilarious. This man can cook a portabella

White Fire has everything I look for in a novel--engrossing plot, characters that come alive, and a vividly drawn setting that allows me to escape for a few hours while learning something new. I'm looking forward to reading more books by Stuart Murray.

Author, journalist, and editor Stuart Murray has written a superbly crafted historical novel capturing the yesteryear feel of 1828 in southern Africa. Dirk Arendt is guiding an archaeological expedition toward a lost city near Zululand. One of the part is an agent for a ruthless secret brotherhood in search of an ancient amulet, thought to be in the hands of Shaka, founder and lord of the newly unified Zulu nation. Dirk's expedition arrives just as rebels are about to overthrow Shaka, and the rebels also desire to posses the Amulet of White Fire. Meanwhile to the southwest, the first Cape Colony Dutch pioneers have launched a journey northward into the wilderness in search of the Promised Land. These independent minded Boers include Dirk's own parents and Rachel Drente. These "voortrekkers" are marching straight into the turmoil and civil war between Zulu regiments and the conspirators who are seeking to overthrow Shaka and seize the amulet. White Fire is a stirring, very highly recommended, action-adventure oriented historical novel which is enhanced for the readers pleasure with a meticulous attention to accurate detail throughout.